![]() ![]() The length of the mention can play a role in how much the creator charges, some influencers said. Many sponsorship opportunities come from the brand emailing the influencer or their management company directly.Ĭreators on YouTube promote brands a few different ways, from an entire video dedicated to speaking about the company or product to a 30-second mention. Here's a breakdown of our coverage of how much influencers make for brand deals and sponsorships. Rates for these types of brand deals vary based on an influencer's engagement rate, platform, and other factors like usage rights. Many influencers rely on sponsored content - from a set of Instagram posts and Stories to a dedicated YouTube video promoting a company - to earn money. How much influencers earn from brand deals Manasi Arya, a Gen-Z artist with 40,100 followers.Rahan Alemi, a model and student with 385,000 followers.Victoria Paris, a fashion and lifestyle influencer with 1 million followers.Vi Luong, and how-to and lifestyle TikToker with more than 1 million followers.Preston Seo, a personal-finance and entrepreneurship TikToker with 1.6 million followers.TikTok influencers reveal how much they're getting paid from its $1 billion Creator Fund.Read more about how much TikTok creators make from the Creator Fund: To be a part of TikTok Pulse, creators need at least 100,000 followers. To earn money directly from TikTok's Creator Fund or its Creativity Program, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Influencers can only participate in either the creator fund or the creativity program, not both, a spokesperson told Insider. The company is currently testing a new fund, dubbed its Creativity Program, where it pays creators "higher average gross revenue" tied to views for making videos that are longer than one minute. Read more about how much TikTok pays per 1,000 views, according to eight creators Influencers said that how much TikTok paid per 1,000 views ranged from pennies to $17. TikTok's Pulse program recently launched and is similar to YouTube's Partner Program. Six influencers shared what TikTok paid them through its Creator Fund in a day. Influencers have said the programs often leave much to be desired as far as payouts. TikTok pays influencers directly through its Creator Fund and Creativity Program, and through Pulse, its ad-revenue-sharing program. Eight YouTubers who make long-form videos shared how much YouTube paid them per 1,000 views, and their answers ranged from $1.61 to $29.30. YouTube has the most developed program for this, called its Partner Program. She said she gets paid a minimum of $6,000 for a TikTok post.Ĭheck out how Lenage built her business and how she makes money on TikTokīesides brand deals, influencers can also get paid directly by the platforms. TikToker Naomi Melanie Leanage, for example, earned nearly $200,000 in a year from brand collaborations with about 500,000 followers. How much creators get paid on TikTok, Instagram, and YouTube depends on a variety of factors, from content category to what platform the influencer is prominent on.įor many influencers, the best way to get paid is through brand deals. Influencers earn money a number of ways, from sponsorships to selling merchandise. Click here for Morning Brew’s privacy policy. Window.By clicking “Sign Up,” you also agree to marketing emails from both Insider and Morning Brew and you accept Insider’s Terms and Privacy Policy. Social Instagram Color Social Instagram Color Icon ![]()
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